The Guild Turns Product Placement into Merchandising Gold
I’m always looking at the business side of fandom, primarily how to get the product (series, movie, book, etc.) directly to fandom (viewers, readers, etc.) and to let the producers of such products know that fandom will pay for the product. Or how the talent can produce their own product and sell it directly to fandom.
Felicia Day is an amazing business woman in addition to her artistic creativity. When does she sleep? Does she even sleep? She’s taken The Guild from a small web-series done on a shoestring with funding by fan donations into a strong business model. She’s gone from burning season 1 DVDs on personal computers and handwriting hundreds of mailing labels to being the Warren Buffet of the Geek/Nerd world. Creative folk like Joss Whedon and Jane Espenson go to Felicia to learn how to sell their product as the major studios do, including keeping the creative rights ala 20th Century FOX. And she’s done this with constant respect for her fans.
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