THE CW ANNOUNCES EARLY PICKUPS FOR FIVE SERIES
 
Freshman Hit “The Vampire Diaries,” “Gossip Girl,” “90210,”
“Supernatural” and “
America’s Next Top Model” To Return Next Season
 
February 16,
2010 (Burbank, California) ? The CW Network has given early pickups to five
series for next season, including four signature dramas and the reality hit AMERICA’S NEXT TOP MODEL.  All five shows will return in Fall 2010.
 
The series
receiving early renewals include this season’s breakout hit THE VAMPIRE DIARIES, The CW’s
most-watched show (4.6 million viewers) and the network’s number one show among
adults 18-34 (2.5/8).  THE VAMPIRE DIARIES premiere generated
the largest audience in network history for a series debut (5.7 million total viewers).  THE
VAMPIRE DIARIES
has improved The CW’s performance
Thursday at 8:00 p.m.
by 114% among women 18-34 this season. 
The network also renewed fan favorite SUPERNATURAL, which will enter its sixth season next year.   SUPERNATURAL
has one of the most loyal audiences of any show on television and does
heroic work in a perennially tough time period.  It has improved over last season among women
and adults 18-34 (29% and 8%, respectively)
this season, a remarkable accomplishment for a fifth-year show. 
 
Also given early
pickups for next season are The CW’s Monday night sensation GOSSIP GIRL,which is The CW’s number one show among its target demographic of women
18-34, andTuesday’s trend-setting
drama, 90210, which sees some of
TV’s largest percent increases from DVR playback, nearly doubling its women
18-34 live-only ratings once live+7 data is included.  Wednesday anchor AMERICA’S NEXT TOP MODEL will also be back for cycles
15 and 16 with superstar Tyra Banks and new
groups of aspiring
models.  TOP MODEL continues to rank second in the competitive Wednesday 8:00 p.m. hour
among young women 18-34 (3.4/10). 

 

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