Joss Whedon: Master Manipulator (but in a good way)
Todd Brown’s Web Stalker column on amctv.com examines the genius viral marketing campaign surrounding Joss and Drew Goddard’s "Cabin in the Woods" feature film. From the vagueness of the plot to the "Is so-and-so in the movie or not?" questions about casting, Joss and Drew have managed to make the industry and fans keep the project in the spotlight without them having to spend a dime.
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