Nathan Fillion (Capt. Malcolm Reynolds, Firefly/Serenity; Caleb, BtVS) will be at the New York City Apple Store/SoHo on September 18 at 7pm (I wonder how early the line will start) as he discusses the upcoming season of his ABC show Castle.

FYI: Season One episodes can be seen on iTunes.com/TV.  Season 2 of Castle premieres Monday, September 21 at 10pm on ABC.

We’ve received word from the good folks at the CW that they’ve launched a contest to coincide with the premiere of "Supernatural’s" fifth season next week. Here’s a clip from the email we received:

It’s almost September, and that means that the 5th season premiere of "Supernatural" – on Sept. 10th at 9 p.m. ET/PT on The CW – is only a few days away! However I wanted to let you know that in the meantime, "Supernatural" fans can enter a special sweepstakes at this WB Insider Rewards link: http://www.warnerbros.com/loyalty/user/openLogin.action?page=sweeps to win awesome show merchandise like the new 4th season Blu-ray disc set that hits stores tomorrow and even an actual hex bag prop that was used during the filming of the Season 5 premiere!!

Click below to see more details and prizes in the contest, and good luck!

Unusual for the Whedonverse that is, as neither FOX nor Simon and Shuster promoted the Buffy and Angel novel series (yes, I have read every one except Chosen) during the life of the TV shows. The BBC has been very smart in advertising their media tie-novels of Doctor Who at the end of every episode. 

ABC is promoting the second season of Castle in many different New Media ways.  Yet their most unusual way is by releasing…..

wait for it……

wait for it…..

The CW has sent us three trailers, two for Supernatural and one for Smallville, that showcase both show’s upcoming seasons. Click the link below to see the videos, and enjoy. 

It’s official…"Do You Wanna Date My Avatar" is an world-wide internet hit.

The BBC just discovered it, after the song went to number one on the UK iTunes chart.