SDCC 2010: Tron: Legacy Viral Event
Tron: Legacy has been building buzz for the past couple of years. Part of that buzz has been from presentations and viral marketing to fans at venues like Comic-Con. Viral marketing has played a role for many genre movies of the past few years and this was no different. Last year’s Comic-Con Tron: Legacy scavenger hunt that ended in a full replica of Flynn’s Arcade is now the stuff of legend. At Wondercon this year, there was a fake news conference and a skydiver jumped out of a helicopter. With those previous events in mind, there was much anticipation for what Disney had in store for us for what was likely to be the last great viral marketing event prior to the film’s release.
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